Booking Holdings CFO says even AI hyperscalers don’t know their ROI — but he’s learning from his ‘AI coach’
- Posted on October 2, 2026
- By Fortune
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- 1 min read
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Booking Holdings CFO says even AI hyperscalers don’t know their ROI — but he’s learning from his ‘AI coach’
At Fortune's AIQ Summit, Ewout Steenbergen said AI is cutting costs but LLMs still only send it less than 1% of its room nights.
