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Billionaire Jim Goodnight Built An Analytics Profit Machine. AI Is Forcing Its Reinvention

Posted on May 15, 2026
By Forbes
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1 min read

Billionaire Jim Goodnight Built An Analytics Profit Machine. AI Is Forcing Its Reinvention

Unlike most of today’s biggest AI companies, SAS—once America’s largest privately held software company—has always operated slowly, steadily and profitably. Competition from all sides and an upcoming leadership transition will test the company’s longstanding strategy.