Beyond roti, kapda, makaan: Inside India's new consumption story
- Posted on July 22, 2026
- By Business News Today
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- 1 min read
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Beyond roti, kapda, makaan: Inside India's new consumption story
Indian consumers now prioritize experiences and lifestyle choices over basic needs. Average monthly spending has increased across both rural and urban areas. Food now forms a smaller portion of household expenditure, reflecting rising incomes. Younger generations balance saving for homes with immediate lifestyle purchases. Easy credit fuels consumption, increasing household debt levels significantly.
