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Bentley takes on Ferrari with its first EV priced at $230,000

  • Posted on September 24, 2026
  • By CNBC
  • 2 Views
  • 1 min read
In brief

Bentley enters the electric vehicle market with its inaugural EV model, positioned at $230,000 to compete directly with Ferrari's luxury segment. The British automaker's strategic move reflects a significant shift in the premium automotive industry, as CEO Frank-Steffen Walliser confirms that high-net-worth individuals are increasingly embracing electric powertrains. This launch demonstrates how traditional luxury manufacturers are adapting to evolving consumer preferences and environmental regulations while maintaining exclusivity and performance standards.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Bentley takes on Ferrari with its first EV priced at $230,000
Bentley takes on Ferrari with its first EV priced at $230,000

Bentley CEO Frank-Steffen Walliser says there is “growing” acceptance of EVs among wealthy buyers.
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Author
CNBC

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