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Behind The $10.5 Billion Brand Spending Spree At The 2026 FIFA World Cup

Posted on June 5, 2026
By Forbes
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1 min read

Behind The $10.5 Billion Brand Spending Spree At The 2026 FIFA World Cup

This year's World Cup tournament is a unique cultural and financial phenomenon, expected to generate $40.9 billion in global GDP and $17.2 billion in the U.S.