The strongest products solve problems people cannot afford to ignore. Saving five minutes is useful. Preventing compliance failures, reducing diagnosis time, cutting financial reconciliation from days to hours or helping businesses recover lost revenue creates a different level of value.A nomination becomes much stronger when the problem is specific, measurable and immediately understood. If the answer to this question takes more than two sentences, the positioning needs work before the nomination does. ​What problem would exist if your product disappears tomorrow?​