Beauty’s World Cup Goal? Elevate Men’s Grooming on the Global Stage
- Posted on June 19, 2026
- By Vogue
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- 1 min read
Beauty’s World Cup Goal? Elevate Men’s Grooming on the Global Stage
Beauty is taking on a bigger role than ever in the World Cup, with official sponsorships and a slew of ambassador deals, many of which are targeted toward male fans.