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Beauty’s World Cup Goal? Elevate Men’s Grooming on the Global Stage

  • Posted on June 19, 2026
  • By Vogue
  • 1 Views
  • 1 min read
Beauty’s World Cup Goal? Elevate Men’s Grooming on the Global Stage
Beauty’s World Cup Goal? Elevate Men’s Grooming on the Global Stage

Beauty is taking on a bigger role than ever in the World Cup, with official sponsorships and a slew of ambassador deals, many of which are targeted toward male fans.
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Author
Vogue

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