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Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back home

  • Posted on July 20, 2026
  • By Fortune
  • 0 Views
  • 1 min read
In brief

Durana Elmi's journey from Afghan refugee to successful entrepreneur showcases how immigrant perspectives drive innovation. Building Cymbiotika into a $150M wellness company with backing from celebrities like Daymond John and Post Malone, Elmi channels her success toward empowering Afghan women. Her brand strategy intertwines business growth with social responsibility, demonstrating how personal heritage can inspire meaningful corporate missions that extend beyond profit margins.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back home
Backed by Daymond John and Post Malone, this Afghan-born founder built a $150M brand. Her real mission: the women back home

Durana Elmi left Afghanistan as an infant. Decades later, the perspective she gained from afar shapes every call she makes at her supplement brand, Cymbiotika.
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Author
Fortune

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