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Aunt Bessie gets 'glow-up' in rebrand as it replaces lady on logo with 'more contemporary' younger woman

Posted on October 1, 2026
By Daily Mail
1 Views
1 min read

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Aunt Bessie gets 'glow-up' in rebrand as it replaces lady on logo with 'more contemporary' younger woman

Gone are Aunt Bessie's apple cheeks and the large bowl of batter she is holding in favour of a 'more contemporary' and 'welcoming' character with open arms.