As South Korean Buddhism woos Gen Z, how hip is too hip?
- Posted on July 7, 2026
- By Business News Today
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- 1 min read
As South Korean Buddhism woos Gen Z, how hip is too hip?
In fast-secularising South Korea, Buddhism is regaining popularity thanks to a "hip" trend wooing Gen Z with festivals, fashion, robots and DJs, even as some fear for the fundamentals of the faith. "If Buddhism is consumed merely as a 'good image', its newfound hipness may prove to be little more than a passing trend," said an editorial in the Hyunbulnews newspaper, a Buddhist outlet.
