Apple names insider Steve Smith as new M&A chief, memo shows
- Posted on October 9, 2026
- By Business News Today
- 1 Views
- 1 min read
In brief
Apple has restructured its executive leadership with Steve Smith taking over mergers and acquisitions operations. This strategic reorganization reflects the company's focus on optimizing its M&A strategy while allowing Adrian Perica to concentrate exclusively on Apple's high-growth services business under Eddy Cue's supervision. Additionally, Carson Oliver's elevation to vice president of the App Store underscores Apple's commitment to strengthening its digital ecosystem management.
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Apple names insider Steve Smith as new M&A chief, memo shows
Apple has appointed Steve Smith to head mergers and acquisitions, transitioning from Adrian Perica's previous role. Adrian Perica will now focus solely on the services division and report to Eddy Cue. The memo detailing the changes also mentioned Carson Oliver's promotion to vice president of the App Store. Apple continues to implement management shifts under the leadership of CEO John Ternus.
