Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: report
- Posted on June 18, 2026
- By Google News
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- 1 min read
Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: report
Tim Cook says Apple price increases are “unavoidable" as AI demand drives up memory chip costs, calling the supply crunch a “hundred-year flood."