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An Oral History of Allure’s Best of Beauty Awards

Posted on September 10, 2026
By Allure
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1 min read

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An Oral History of Allure’s Best of Beauty Awards

In 1996, naming a beauty product “the best” was a wild—and some said really terrible— idea. In honor of 30 years, founding editor in chief Linda Wells and other key players share why, and how, they did it anyway.