An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
- Posted on June 2, 2026
- By Fortune
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- 1 min read
An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
From a virtual try-on assistant that quintuples spending per session to machine learning tools that forecast demand and train managers, Macy's is deploying AI across its entire business