Americans Spent $2.4 Billion on Korean Beauty Last Year. It’s About to Get Even Bigger.
- Posted on May 28, 2026
- By The Wall Street Journal
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- 1 min read
Americans Spent $2.4 Billion on Korean Beauty Last Year. It’s About to Get Even Bigger.
Olive Young, South Korea’s leading beauty retailer, is opening its first U.S. store in California.