Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
- Posted on June 22, 2026
- By Fortune
- 0 Views
- 1 min read
Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
How wines haunted by "fuddy-duddy pretense" are shaking it off by tying themselves to pop culture