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Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships

  • Posted on June 22, 2026
  • By Fortune
  • 0 Views
  • 1 min read
Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships
Alcohol consumption is tanking among youths, so wine brands are chasing Gen Z with NASCAR and WWE partnerships

How wines haunted by "fuddy-duddy pretense" are shaking it off by tying themselves to pop culture
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Author
Fortune

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