AI rewrites India’s digital marketing playbook as brands chase fragmented consumers
- Posted on September 17, 2026
- By Financial Express
- 0 Views
- 1 min read
In brief
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AI rewrites India’s digital marketing playbook as brands chase fragmented consumers
DS Group, WPP Media, and MICA have unveiled DCODE 2.0, a digital marketing playbook showing how AI is transforming search, media, e-commerce, and creative strategies to engage modern consumers.
