Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.
- Posted on April 30, 2026
- By Fortune
- 0 Views
- 1 min read
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash.
An ad featuring Pamela Anderson offers an update to the brand's body-positive ethos for the AI era.
