Advertisers tearing up the old playbook
- Posted on September 27, 2026
- By Financial Express
- 0 Views
- 1 min read
In brief
Generating AI summary…
Advertisers tearing up the old playbook
Legacy Indian brands like Zandu Balm are reshaping ad strategies to target 377 million Gen Z consumers through digital-first channels, creator content, and D2C playbooks.
