Aditya Dhar spent Rs 10 crore on 'peak detailing' for 'Dhurandhar', says R Madhavan: 'Before the release, I would have questioned, who is going to watch?'
- Posted on August 6, 2026
- By The Times of India
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- 1 min read
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Aditya Dhar spent Rs 10 crore on 'peak detailing' for 'Dhurandhar', says R Madhavan: 'Before the release, I would have questioned, who is going to watch?'
'Dhurandhar', which emerged as India's biggest film franchise with earnings of over Rs 3,000 crore, made history for several reasons. Among its most talked-about aspects was its meticulous "peak detailing," a creative approach that quickly became the subject of countless memes across social media.
