The Adani Group has made its inaugural foray into Kolkata's prestigious Durga Puja festivities, establishing a significant cultural sponsorship initiative. The conglomerate is supporting eight selected pujas across the city with substantial financial contributions of ₹25 lakh per organization. This strategic partnership aims to preserve and elevate traditional Bengali cultural celebrations while providing critical resources to local artisans and community organizers. The move demonstrates corporate commitment to regional heritage and grassroots cultural development during one of India's most important religious and social occasions.

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