A new Swatch model is introduced, and a case study in overexcited ‘drop culture’ plays out
- Posted on May 18, 2026
- By Chicago Tribune
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- 1 min read
A new Swatch model is introduced, and a case study in overexcited ‘drop culture’ plays out
The Swiss watchmaker, Swatch, said Monday that there’s no shortage of its Royal Pop pocket watch, a collaboration with Audemars Piguet’s luxury timepieces.