‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
- Posted on April 29, 2026
- By Fortune
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- 1 min read
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
Brian Niccol's bet that Starbucks can function as an affordable indulgence for every income cohort just got its strongest data point yet.