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6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means

Posted on June 2, 2026
By Fortune
1 Views
1 min read

6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means

Despite ticket chaos and readiness questions swirling around the 2026 World Cup, Nike and U.S. Soccer chief operating officers say years of planning are built around one goal: winning.