'2000 for a tweet, 4000 for a reel": Anirudh Ravichander exposes paid and manufactured social media and reel culture
- Posted on June 15, 2026
- By The Times of India
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- 1 min read
'2000 for a tweet, 4000 for a reel": Anirudh Ravichander exposes paid and manufactured social media and reel culture
Music composer and singer Anirudh Ravichander has ventured into a different creative space with the release of his latest independent single, "Aravindh". The track is available in both Tamil and Telugu and sees the chart-topping musician move beyond film music to explore pop and hip-hop influences.
