The fashion industry is witnessing a transformative shift towards sustainability through innovative redesign services. Rather than discarding outdated garments, consumers now have access to specialized studios that breathe new life into their wardrobes. This emerging business model represents a middle ground between traditional donation and resale platforms, offering personalized alterations and creative transformations. Vogue Business investigates this sustainable fashion trend by testing leading redesign services, starting with London-based Phini studio, which exemplifies how professional craftsmanship can extend clothing longevity.

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