Gary Shapiro: why trade shows matter and how to get them right
- Posted on October 4, 2026
- By Fortune
- 0 Views
- 1 min read
In brief
Generating AI summary…
Gary Shapiro: why trade shows matter and how to get them right
I ran powerful trade show CES for decades. Bill Gates told me once that trade shows were key for Microsoft. Now, author Robyn Davis is onto something.