The exec behind YouTube Shorts says ‘decision fatigue’ is driving people to watch short-form video on their living room TVs
- Posted on August 14, 2026
- By Fortune
- 0 Views
- 1 min read
In brief
Generating AI summary…
The exec behind YouTube Shorts says ‘decision fatigue’ is driving people to watch short-form video on their living room TVs
YouTube Shorts leader Aparna Pappu explains why viewers are watching short-form video on their TVs and how YouTube is competing with TikTok and Instagram.