TERO’s 3×3 hoop dream: grassroots first, business later
- Posted on August 28, 2026
- By Financial Express
- 0 Views
- 1 min read
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TERO’s 3×3 hoop dream: grassroots first, business later
Thailand's TERO Entertainment is introducing the FIBA-endorsed 3x3 basketball format to India, combining grassroots player development with a sports-entertainment model to target urban youth.
