The NFL is elevating its international presence by hosting a series of global events in 2026, featuring world-class entertainment at halftime shows. Renowned Latin artist Ricky Martin will headline the Cowboys-Ravens matchup in Brazil alongside Brazilian performer Anitta Sampaio, bringing star power to one of seven spectacular halftime performances scheduled across the league's international games slate. This strategic move demonstrates the NFL's commitment to expanding its cultural footprint and engaging diverse audiences worldwide through premium entertainment experiences.

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