NYC's 'Baklava Guy' started selling Turkish pastries as 'a joke,' now it brings in $20K/month: 'It's my whole life'
- Posted on September 11, 2026
- By CNBC
- 1 Views
- 1 min read
A 30-year-old New York entrepreneur transformed a casual side hustle into a thriving business venture. What began as an unconventional marketing strategy—distributing complimentary Turkish pastries outside Madison Square Garden—evolved into a profitable enterprise generating substantial monthly revenue. Through grassroots street sales and viral social media attention, this founder built a loyal customer base and established himself as a prominent figure in NYC's artisanal food scene. His success story demonstrates how creativity, persistence, and community engagement can turn a humorous concept into a legitimate income stream.
Summary auto-generated by AI from the original publisher's content. Editorial standards.