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Face serum advert banned over misleading 'five years younger' claim

  • Posted on April 28, 2026
  • By BBC News
  • 0 Views
  • 1 min read
In brief

Regulatory authorities have taken action against a prominent skincare brand for making unsubstantiated anti-aging claims in its promotional campaign. The company conducted a limited study with 160 participants over a month-long period, presenting subjective results as definitive proof of dramatic age-reversal effects. This case highlights ongoing concerns about misleading advertising in the cosmetics industry and the gap between consumer expectations and actual scientific evidence supporting skincare product efficacy.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Face serum advert banned over misleading 'five years younger' claim
Face serum advert banned over misleading 'five years younger' claim

Eucerin asked 160 people to use the serum for four weeks then say how much younger they thought they looked.
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Author
BBC News

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