Zeta Global to Buy Marketing Tech Company LiveIntent in $250 Million Deal, Zeta said LiveIntent’s database of customer information will strengthen its own offerings as marketers make first-party data a priority.

Zeta Global to Buy Marketing Tech Company LiveIntent in $250 Million Deal, Zeta said LiveIntent’s database of customer information will strengthen its own offerings as marketers make first-party data a priority.

Zeta Global to Buy Marketing Tech Company LiveIntent in $250 Million Deal, Zeta said LiveIntent’s database of customer information will strengthen its own offerings as marketers make first-party data a priority. continue reading...