Zerodha's next growth challenge: Why are Tier 2 and 3 investors swiping left on Zerodha? asks Nithin Kamath

Zerodha co-founder Nithin Kamath has raised concerns about a slowdown in new user growth despite rising assets under management. In a candid social media post, Kamath pointed out that younger investors and users from smaller towns may be drifting towards other platforms. He asked whether traditional growth strategies still hold up and reaffirmed Zerodhas no-advertising stance. The post triggered an open discussion among users and founders, highlighting both the limits and strength of a values-driven business model.