Zero bucks given: Angry consumers are increasingly using boycotts to wield power, but do they actually work?
- Posted on April 21, 2025
- By The Globe and Mail
- 1 Views
Zero bucks given: Angry consumers are increasingly using boycotts to wield power, but do they actually work?
The academic consensus is that boycotts don’t work for a sustained period, but the Buy Canadian movement shows no signs of slowing down
