Wine industry grapples with being something only boomers like as younger consumers have 'mindshare of wine half that of their elders'
- Posted on December 25, 2024
- By Fortune
- 1 Views
Wine industry grapples with being something only boomers like as younger consumers have 'mindshare of wine half that of their elders'
"Time is not on our side," reads Silicon Valley Bank’s 2024 State of the US Wine Industry report. Only premium wines are selling, and only to boomers with money.
