Why Virat Kohli dropped Rs 300 cr Puma deal to step into a boardroom chair
- Posted on April 15, 2025
- By Financial Express
- 12 Views
Why Virat Kohli dropped Rs 300 cr Puma deal to step into a boardroom chair
This isn’t just a brand switch. It’s a clear sign that Kohli is thinking beyond endorsement fees and looking at long-term value, not just lending his name to a product, but building something of his own.
