Why the government intervened to end Blinkit’s 10-minute delivery promise
- Posted on January 13, 2026
- By Financial Express
- 4 Views
Why the government intervened to end Blinkit’s 10-minute delivery promise
Blinkit has officially retired its "10-minute delivery" branding following intense pressure from the Union Ministry of Labour and widespread gig worker protests. Amid growing concerns over road safety and predatory deadlines, the Eternal Group-owned platform has shifted its focus from speed to selection. W
