Why social media’s favourite fuel is Oxford University Press’ word of 2025
- Posted on December 1, 2025
- By South China Morning Post
- 1 Views
Why social media’s favourite fuel is Oxford University Press’ word of 2025

‘Rage bait’ – online content engineered to provoke – beat out ‘aura farming’ and ‘biohack’ to win the prize, underscoring 2025’s digital division.