Why Indian TV is losing pricing power? 20 years of TRAI data show ad slump, 12 million subscriber loss
- Posted on January 7, 2026
- By Financial Express
- 4 Views
Why Indian TV is losing pricing power? 20 years of TRAI data show ad slump, 12 million subscriber loss
With an active pay DTH subscribers at 56.9 million (March 2025), and cable households stagnant expansion, here is how the industry has changed between FY06 to FY25.
