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Why Gatorade is ditching athletes as its core market

  • Posted on April 17, 2026
  • By Los Angeles Times
  • 0 Views
  • 1 min read
Why Gatorade is ditching athletes as its core market
Why Gatorade is ditching athletes as its core market

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes
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Author
Los Angeles Times

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