Why Equinox Leaned on AI Slop in Its New Year’s Ad Campaign
- Posted on January 5, 2026
- By The Wall Street Journal
- 2 Views
Why Equinox Leaned on AI Slop in Its New Year’s Ad Campaign
The fitness chain’s new marketing push features strange AI imagery juxtaposed with real-life fit people in a campaign called “Question Everything But Yourself.”
