Why do food colours matter, and why are some so artificially bright?
- Posted on February 9, 2025
- By South China Morning Post
- 4 Views
![](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2025/02/06/1df870a3-5584-40c9-a5b1-81a8b8d5b196_55efe120.jpg?itok=zNHzXrgx&v=1738830884)
Why do food colours matter, and why are some so artificially bright?
![](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2025/02/06/1df870a3-5584-40c9-a5b1-81a8b8d5b196_55efe120.jpg?itok=zNHzXrgx&v=1738830884)
Bright red spicy crisps. A cool blue gin. Pink strawberry ice cream. Why the colour of your food matters more than you may think.