Why consumer tech brands must prioritise hyper-personalisation to capture the festive shopping surge
- Posted on November 10, 2024
- By Financial Express
- 1 Views
Why consumer tech brands must prioritise hyper-personalisation to capture the festive shopping surge
Deep cultural and emotional connections between consumers and brands characterise India's festive season. People often purchase gifts not only for themselves but also for family, friends, and communities, fostering a communal shopping experience.
