Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them, People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them, People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.

Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them, People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing. continue reading...