Who buys Jellycat and Squishmallows toys? They’re older than you think
- Posted on January 15, 2025
- By South China Morning Post
- 1 Views
Who buys Jellycat and Squishmallows toys? They’re older than you think
The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts examine why.
