When Coke and Pepsi fought for soft drink supremacy in space
- Posted on July 29, 2025
- By Business News Today
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When Coke and Pepsi fought for soft drink supremacy in space
In the 1980s, Coca-Cola and PepsiCo engaged in a fierce competition to become the first to serve a fizzy drink in space. NASA's shuttle program became the battleground for this cola war, with both companies investing heavily in developing specialised containers for zero-gravity consumption.
