What’s in a name? Trump’s vainglorious branding stunts point to underlying phobia
- Posted on December 25, 2025
- By The Age
- 4 Views
What’s in a name? Trump’s vainglorious branding stunts point to underlying phobia
The US president has always believed in the power of his brand. But as far as legacies go, sticking your name on everything is perilously impermanent.