What’s in a name? MSNBC, soon to be MS Now, adds to perilous history of the corporate rebrand
- Posted on August 20, 2025
- By Yahoo News
- 4 Views
What’s in a name? MSNBC, soon to be MS Now, adds to perilous history of the corporate rebrand
As the US cable news network becomes the latest to face ridicule, marketing experts say many months (and hundreds of thousands of dollars) go into firms’ new names