What's in a name? A small fortune for businesses around Fort Bragg

When it came to a picking a name for his business, Ralph Rodriguez rolled the dice. “That’s signage, uniforms, stationery, business cards, advertising, and state licensing changes and federal changes,” he said. When he was filing his incorporation papers last fall, Rodriguez knew one of President Donald Trump’s campaign promises was to restore the names of Confederate officers — like Gen. Braxton Bragg — to military installations rebranded under the Biden administration.